I used Century Gothic as typeface. The colors:
Orange is the sun, one of the colors that best represent the Latino personality.
Green is nature, forest and jungle. Central and South America has plenty of them.
Brown is the earth, soil.
Red is the blood and pasion.
Blue is the sky.
Blue greenish is the ocean and caribean sea.
The idea of mixing all this colors is to describe a character and explain the variety of spanish speaker. It is a language that represents a lot of countries and cultures.