Throughout history, the canary has played a leading role when it comes to detecting gas and keeping people safe. SoCalGas has enlisted this important symbol of safety, as its expert “spokesbird.” By educating customers about natural gas safety in a unique and engaging way, the SoCalGas canary builds on its rich tradition of helping people to stay prepared and protected.
Social Media, OOH, Digital
We opened social media accounts for our new safety expert. The canary will share safety tips and advise in all its channels
We supported the social media with digital banners