Canary Knows Throughout history, the canary has played a leading role when it comes to detecting gas and keeping people safe. SoCalGas enlisted this important symbol of safety as its expert “spokesbird.” By educating customers about natural gas safety in a unique and engaging way, the SoCalGas canary builds on its rich tradition of helping people stay prepared and protected.
Social Media, OOH, Digital
We opened social media accounts for our new safety expert. The canary shared safety tips and advice on all channels.
We supported social media efforts with digital banners.